Last updated: 26 August 2026
This policy explains what personal data GroundBrain collects, why, and what rights you have over it. It covers the GroundBrain mobile app and the GroundBrain web dashboard (together, "the Service").
For personal data collected when you simply browse this website, such as server logs, embedded fonts and the demo booking form, see the website privacy notice.
GroundBrain is operated by GroundBrain UK Ltd, a company registered in England and Wales under company number 17406682, with its registered office at Bartle House, 9 Oxford Court, Manchester, England, M2 3WQ ("we", "us").
For questions about this policy or your data, contact [email protected].
GroundBrain is sold to companies, and most data in it is entered by their staff in the course of their work.
We collect only the personal data we need to provide the Service, in line with the data minimisation principle in the UK and EU GDPR. In broad terms, that covers:
We do not use the Service to collect special category data (such as health or biometric data), and we ask that you do not enter such data. Data you submit is processed to provide the Service, not to identify individuals.
We do not sell personal data, we do not use it for advertising, and we do not use customer data to train publicly available AI models.
Where we act as controller, we rely on:
Where we act as processor, your employer determines the legal basis.
We use a small number of service providers ("subprocessors") to run the Service. They act on our instructions and are bound by contract.
| Provider | What it does | Where |
|---|---|---|
| Amazon Web Services | Hosting, database and file storage | European Union |
| Google Cloud | Processing the data you submit, to generate suggested content | European Union |
| Google Drive | Only if you connect it, to import files you select | Per your Google account |
We may also disclose data where the law requires it, or to protect the rights and safety of users and the Service. If the business is sold or reorganised, data may transfer with it, subject to this policy.
The Service is hosted in the European Union, and your company data is stored there.
Where personal data is transferred outside the UK or the EEA, for example to support a UK-based customer, the transfer is covered by appropriate safeguards such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses.
We keep personal data for as long as it is needed for the purposes described in this policy, and for as long as the account it belongs to is active.
Retention periods for the data you create in the Service are set by the agreement with the company that provides the Service to you, and data is deleted automatically in line with that agreement. When an account closes, data is deleted or returned as that agreement requires.
Where the law requires us to keep certain records, for example for tax or accounting purposes, we keep them for the period the law sets.
We take appropriate technical and organisational measures to protect personal data, including encryption in transit and at rest, access controls, and separation between customers' data. Access by our staff is limited to those who need it to operate and support the Service.
No system is perfectly secure. If a breach affects your personal data, we will notify the relevant supervisory authority and affected customers as the law requires.
Subject to the conditions in the law, you have the right to access your personal data, to have it corrected or erased, to restrict or object to its use, and to receive it in a portable form. To delete your account, see how to delete your GroundBrain account. You may also complain to a supervisory authority. In the UK, that is the Information Commissioner's Office (ico.org.uk).
If your employer provides the Service to you, please make these requests to them. As their processor we will assist them in answering you, but we cannot act on their data without instruction. For data where we are the controller, contact [email protected].
The Service is a workplace tool and is not directed at children. We do not knowingly collect data from anyone under 16.
We may update this policy. Where a change materially affects you, we will tell account administrators before it takes effect, and the date at the top of this page will change.
GroundBrain UK Ltd
Bartle House, 9 Oxford Court, Manchester, England, M2 3WQ
[email protected]